Have you rescued one of our amazing £5 fruit bags yet? Every week hundreds of tonnes of Fruit is rejected by supermarkets for being the wrong shape, the wrong colour, too big, too small or too many. This "ugly" fruit is cast out from the supermarket packing facilities and destined for a life in landfill. Supermarkets seem to forget that fruit is meant to come in all shapes and sizes, and that wonky does not mean great tasting just as nature intended. By rescuing one of our unloved fruit bags you not only benefit from great tasting affordable fruit, you are doing your bit for the environment and helping to stop some of the 190 million meals of food that ends up in landfill each year from supermarkets.

Always #Fresh #Local #Value

To your business....

From everyday retail essentials such as low cost high profit prepacked ready to go fruits and vegetables, perfect for corner shops, through to hard to source premium exotics for your hospitality venue, we supply and source a huge variety of produce for an even bigger variety of needs.

To your home....

From our unbeatable £5 fruit bags filled with 5 large portions of fruit rescued from a supermarket packing facility for being too big, too small, too wonky or too many, through to our premium produce boxes containing a wealth of seasonal fruits and vegetables to feed your family, we have all needs and budgets catered for.

To your workplace....

There has never been a better time to reward your teams as you welcome back into the office post lockdown.

Workplace retention, job satisfaction, and recruitment are all hot topics right now, so stay ahead of the curve and show your team you have their health and wellbeing at heart by ordering a weekly fruit basket for your workplace, prices start at just £5.

From Field To Fridge

We deliver across the county Tuesday through to Saturday.

Home delivery customers shopping habits lean towards the weekend, so we offer deliveries on Thursdays Fridays and Saturdays depndent upon location.

Business customers benefit from an early morning service starting from 4am meaning your establishment has the freshest produce available as early as possible.

To discuss your individual needs please drop us an inbox by email or contact us via our social media pages.


What our customers say

AMAZING! I ordered the large mixed box and there was more than I thought. I had enough potatoes already so they kindly swapped them for extra fruit. Such friendly service, when it was delivered it was placed at my door and a friendly wave as they got back in their car. I will definitely be ordering again, all so fresh and amazing quality.

Kay F

Just had box delivered and only ordered it yesterday, a nice selection of fruit, veg, and salad. Nice and friendly delivery guys too, thank you.

Sheridan H

FANTASTIC! Just had box delivered, very friendly guys. Veg and fruit all very fresh, cant wait to tuck in!

Lauren Zoe S

Our Story

4th Generation Shopkeepers

Just over 100 years ago, my Great Grandmother Edith along with her sisters were each gifted a shop by their Father.

The shops were dotted around Nottingham and included one opposite Sneinton market and one on Derby road (amongst other locations I can't recall).

The shops traded tripe and heel, a staple food back then (hard to imagine people ate this, but they did).

My grandmother Joyce, who was Edith's second youngest daughter continued this tradition and owned and ran a traditional corner shop and greengrocers, and my mum was born above it.

As a child I loved to hear the stories told to me by mum of when she grew up and worked in the shops owned by her family, so it was no surprise that I ended up finding my own path take me on a journey with food, and after a 20 year career starting in M&S as a bag packer and ending as a store manager for Sainsburys, it seemed only natural to create Buttercross foods (even if it was in the middle of a global pandemic).

We believe that great quality food shouldn’t have to cost the earth, which is why we source as much as possible from local suppliers, growers and makers.

The shop is packed to the rafters with locally grown produce, locally baked breads, handmade chocolates, and artisan food products.

We are based in the centre of Bingham in what was once an old post office yard, its a quaint setting surrounded by other amazing independent businesses.

We truly are a family business, with food being in our blood and at the heart of everything we do, and Edith's great great granddaughters ( one of which is named after her and are 5th generation shop keepers in training) love nothing more than putting an apron on and helping to stack the shelves and clean the shop ready for the next day.